His latest show, a new version of The Celebrity Apprentice starring Arnold Schwarzenegger, premieres Monday on NBC. On his hit list are Survivor, The Apprentice, Are You Smarter Than a 5th Grader?, Shark Tank, The Voice, and at least one canceled reality show hidden deep on your DVR. Few television producers have created as many massive hits as Burnett has it is almost impossible to be an American in the 21st century without experiencing at least one of his shows. But it was Burnett, The Apprentice’s creator and executive producer, whom NBC wanted front and center in 2004.
And you are surely very aware of who the most prominent alumnus of that series is: President-elect Donald Trump. You can guess the show he was promoting: the first season of The Apprentice. But in this promotional video, Burnett tells the audience that he wants to set a drama in "the toughest jungle of them all" - he pauses for effect - "New York business." The camera pans up and up and suddenly it’s clear that he isn’t standing in a remote jungle in the middle of an ocean. As the executive producer of Survivor, Burnett was already famous for the drama he could create in a jungle or on a remote island, amid the rats and the crocodiles and the poisonous plants. He makes eye contact with the camera, and as it begins to pull back, Burnett begins to talk about his new show. Mark Burnett stands in the middle of a wilderness.
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